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FOR IMMEDIATE RELEASE
Alexander Street Streaming Music
Collections Go Mobile—Easy Access Options Include QR Codes
Patrons of subscribing libraries can now listen to hundreds of
thousands of classical, jazz, world music, and other recordings from
smart phones and other mobile devices
ALEXANDRIA, VA, July 15, 2010—Electronic publisher Alexander Street
Press has launched mobile access to its complete line of streaming
music collections—including
Classical
Music Library,
Jazz Music
Library, and
Smithsonian Global Sound® for Libraries—making it
possible for patrons at subscribing libraries to listen using
internet-enabled smart phones and other mobile devices.
Says Alexander Street president Stephen Rhind-Tutt, “Mobile access
is steadily gaining ground, and soon it will be the preferred way to
access many different kinds of content. Mobile access makes it
possible for libraries to provide even greater value and ease of
access to their patrons.”
 The publisher’s mobile access options include
QR
codes, or two-dimensional barcodes (see
image). QR readers are readily available as free or inexpensive
add-on applications, and many mobile phones come with QR readers
pre-installed. QR codes can be auto-generated for every recording,
album, and playlist in Alexander Street’s streaming music
collections—patrons simply scan the image with their mobile device
and start streaming immediately. Says Rhind-Tutt, “The QR codes are
also terrific promotion tools for libraries—as QR codes grow in
popularity, they provide an easy, fun way to steer patrons directly
into content they might not know about otherwise.” Users can also
send Alexander Street recordings and playlists to their mobile
device using automatic email or SMS text options, or by navigating
directly to a mobile-friendly URL.
At present, Alexander Street supports mobile access for all Android
and iPhone devices, including the iPod Touch and iPad. Later in
2010, the publisher plans to release streaming access to its nine
video collections, including
American
History in Video,
Dance in
Video, and
Ethnographic Video Online. To learn more, visit
http://alexanderstreet.com.
# # #
 About Alexander Street Press
Alexander Street Press is an electronic publisher of award-winning
online collections in the humanities, social sciences, performing
arts, and music.
Music
Online is Alexander Street’s fully cross-searchable suite of
hundreds of thousands of classical, jazz, American, and world music
recordings; scores; and pages of full-text reference content.
Alexander Street collections are available to library and
educational institutions via annual subscription or one-time
purchase.
Reviewers, media contacts, libraries, and university faculty may
request access to Alexander Street online collections by emailing
Meg Keller at
mkeller@alexanderstreet.com or phoning 703-212-8520 x116 for a
username and password.
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