Youth and Popular Culture Magazine Archive showcases unique periodicals from 1940-present, highlighting topics and trends of youth culture such as fashion, rock and roll, sports, sexuality, dating, as well as youth portrayal in the media. At completion, this collection will have 200,000 pages from periodicals published in the United States, United Kingdom, and Canada. Most of the periodicals within the collection are difficult to find and no longer published, such as Clarity from the 1940s and Petticoat from the 1960s. These unique periodicals help provide insight to what has and continues to influence youth culture, especially during a time of rapid social and cultural change in the U.S. and the UK.
Youth have been at the center of cultural change throughout the decades expressed through music, film, fashion, lifestyles, and more impacting societies worldwide. Youth cultural trends have shaped generations. From the teenagers screaming and dancing to Rock and Roll in the 1950s to the flower children of the 1960s proclaiming peace and love to the emergence of hip hop in the 1970s and 1980s and everything in between has illustrated the powerhouse effect of youth to be influenced and to infuence. Beyond popular culture, youth have been pivotal agents in social change demonstrated through civil rights and Vietnam war demonstrations of the 1960s to the recent gun control protests in the wake of school shootings.
Youth and Popular Culture Magazine Archive provides a colorful lens with documentation of the interplay and mutual influence of youth and popular culture.
Matthew Worley, Professor of Modern History, University of Reading
Cristina Favretto, Head of Special Collections, University of Miami
James Danky, Faculty associate, journalism and mass communication, University of Wisconsin-Madison