Business Education in Video | Alexander Street
Business Education in Video

Business Education in Video

Not all business skills can be taught in a conventional classroom setting. To enter the workforce prepared, budding business professionals must be armed with an arsenal of practical skills. But even the most skilled lecturer can only go so far to bring the real world into the classroom; finite class time, complications and expenses associated with securing guest lecturers, and limited access to real-world businesses mean that a large piece of the puzzle inevitably gets lost.

An applied learning approach

Business Education in Video addresses these limitations by providing video in a range of areas—corporate training, case studies, executive interviews, expert lectures, instructional films, and documentaries. The 500 hours of applied video in this online streaming collection complement the business classroom by illustrating practical, real-life applications for relevant topic and skills.

Do I have the proper skills and cultural understandings to facilitate a business meeting with investors from China? What are best practices for allocating space when laying out an online advertisement? What factors are behind India’s evolution into an economic superpower, and how do these impact the US business environment? As a future employer, how can I work to prevent sexual harassment in the workplace? What is the history of the Hershey Company, and what factors contributed to its long-term success?

Rather than relying on stale text to understand how to deal with an angry customer or give feedback to a well-meaning but misguided employee, students can watch a clear video demonstration at their own pace from any computer or mobile device.

The most up-to-date information

Another limitation of a solely text-based approach to business education is the rapidity with which information becomes outdated. Business Education in Video’s online format ensures that students have ongoing access to the newest and most up-to-date films in the field. With videos filmed as recently as 2013, educators can rely on the relevance of the content to even the most contemporary of courses.

Top content partners

The films in the collection come from many of the content partners you already know and trust to bring high-quality business content to your program. Students can explore titles from CRM Learning, CARMA, Seven Dimensions, Learning Seed, Atma, and others. Plus, Business Education in Video is the first-ever collection to offer access to archival video content from Bloomberg TV.

Business Education in Video is available to academic, public, and school libraries worldwide via subscription or outright purchase of perpetual rights. No special setup or software is required—all you need is an Internet browser.